WELCOME TO AMET & PARTNERS - WHERE EVERY DETAILS TELLS A UNIQUE STORY. 


Welcome to a world where hospitality meets art, where every experience is uniquely crafted, and where every detail is designed to leave a lasting impression.

At AMET & Partners, our passion is crafting extraordinary stories through the art of hospitality. We believe that every detail, no matter how small, plays a vital role in shaping the unforgettable experiences of your guests. Our journey began in Shanghai, where founders Helene and Mats Åqvist stumbled upon a serendipitous moment, setting in motion a story that now graces the finest hotels and restaurants across Scandinavia.

Our core business concept revolves around providing bespoke, top-tier products characterized by exceptional quality and design, tailored exclusively for the hospitality industry. We understand that every establishment has its own unique identity, and our primary commitment is to help you express your individuality and foster enduring customer relationships. We're not just suppliers; we're the storytellers of your hotels.

What started as a humble order of 3,000 slippers has blossomed into a thriving partnership with hotels throughout Scandinavia. From those early beginnings, we've evolved into managing expansive hotel projects, ensuring that every aspect of your establishment aligns with your vision.

At AMET, we are dedicated to creating an environment where you and your customers can connect, grow, derive enjoyment, and evolve. Throughout our nine-year history, our unwavering focus has always been on placing you, our valued customers, at the core of our endeavors. You are the heart of our story.

We believe that in the world of hospitality, even the tiniest detail can make a monumental difference in your customer's perception. From the moment an idea is conceived to the final logistics of delivery, everything at AMET & Partners is meticulously streamlined to ensure the best possible experience. Our commitment to excellence extends from the inception of a product to its design, from prototype to logistics. We strive to offer exclusive products with impeccable quality and innovative design, ensuring that your establishment leaves a lasting impression on every guest.

Your hotel is more than just a place to stay; it's a narrative waiting to be told. We're here to help you tell your story, one detail at a time, with AMET & Partners. 



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BACKGROUND

AMET & Partners is the modern hotel partner shaping the standard for Nordic luxury.

As a Swedish family-owned company with a global collaboration with La Bottega, we combine

design, craftsmanship, and knowledge to simplify and elevate the hotel experience.

From check-in to check-out, AMET curates the essentials that bring comfort, design, and

harmony to the guest experience — ensuring that hotels can offer something truly memorable.

AMET believes that real luxury is in the feeling —  not the price tag.


Our Expertise

We deliver a complete range of premium essentials that define the Nordic guest experience:

Wet amenities

Premium shampoos, conditioners, shower gels, lotions, and soaps — crafted with world-class formulas and global luxury brands.

Textiles

Sustainable and durable bed linens, towels, spa textiles, and robes with exceptional Scandinavian quality.

In-room accessories

Thoughtful details such as hangers, trays, slippers, umbrellas, and bespoke room elements that enhance the guest journey.

Wellness & spa products

Custom concepts designed to bring comfort, care, and authenticity into spa and wellness environments.

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PRODUCT PHILOSOPHY

By combining global luxury brands with strong local partnerships, we unite international innovation with Scandinavian precision. Every solution is crafted with a focus on:

Quality
Sustainability
Cost-efficiency
Long-term value

for both hotels and their guests.

Guided by the same family values that shaped us from the beginning, AMET continues to redefine the future of Scandinavian hospitality — one detail at a time.

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