ABOUT US

WELCOME TO AMET & PARTNERS - WHERE EVERY DETAILS TELLS A UNIQUE STORY.

Welcome to a world where hospitality meets art, where every experience is uniquely crafted, and where every detail is designed to leave a lasting impression.

At AMET & Partners, our passion is crafting extraordinary stories through the art of hospitality. We believe that every detail, no matter how small, plays a vital role in shaping the unforgettable experiences of your guests. Our journey began in Shanghai, where founders Helene and Mats Åqvist stumbled upon a serendipitous moment, setting in motion a story that now graces the finest hotels and restaurants across Scandinavia.

Our core business concept revolves around providing bespoke, top-tier products characterized by exceptional quality and design, tailored exclusively for the hospitality industry. We understand that every establishment has its own unique identity, and our primary commitment is to help you express your individuality and foster enduring customer relationships. We're not just suppliers; we're the storytellers of your hotels.

What started as a humble order of 3,000 slippers has blossomed into a thriving partnership with hotels throughout Scandinavia. From those early beginnings, we've evolved into managing expansive hotel projects, ensuring that every aspect of your establishment aligns with your vision.

At AMET, we are dedicated to creating an environment where you and your customers can connect, grow, derive enjoyment, and evolve. Throughout our nine-year history, our unwavering focus has always been on placing you, our valued customers, at the core of our endeavors. You are the heart of our story.

We believe that in the world of hospitality, even the tiniest detail can make a monumental difference in your customer's perception. From the moment an idea is conceived to the final logistics of delivery, everything at AMET & Partners is meticulously streamlined to ensure the best possible experience. Our commitment to excellence extends from the inception of a product to its design, from prototype to logistics. We strive to offer exclusive products with impeccable quality and innovative design, ensuring that your establishment leaves a lasting impression on every guest.

Your hotel is more than just a place to stay; it's a narrative waiting to be told. We're here to help you tell your story, one detail at a time, with AMET & Partners.

BACKGROUND

AMET & Partners is a Swedish family-owned company based in Trosa, founded by Helene Åqvist and her family. With over a decade of expertise, we have become a trusted Scandinavian hotel supplier, delivering luxury amenities and tailored hospitality solutions to leading hotels and spas across Europe and beyond.

Our expertise includes:

Wet amenities – premium shampoos, conditioners, shower gels, and soaps
Premium textiles – sustainable bed linens, towels, and spa textiles
In-room accessories – from hangers and trays to slippers and bathrobes
Wellness & spa products – bespoke solutions that add comfort and care

By combining global luxury brands with local partnerships, we unite international innovation with Scandinavian precision. Every solution is designed with a focus on quality, sustainability, and cost-efficiency, ensuring long-term value for both hotels and guests.

AMET continues to set new benchmarks in Scandinavian hospitality, guided by the same family values that shaped us from the very beginning.

PRODUCT PHILOSOPHY

At AMET & Partners, our philosophy is to create hospitality products that combine design, quality, and sustainability. Every detail is carefully considered to be timeless, functional, and adaptable—fitting naturally into diverse hotel environments while supporting exceptional guest experiences.

We focus on long product lifecycles. By selecting durable materials and offering eco-conscious refill concepts, we help hotels reduce waste, move away from single-use items, and achieve more sustainable operations.

Our collections are produced in collaboration with leading manufacturers in Italy and Asia, blended with Scandinavian craftsmanship. From wet amenities and premium textiles to in-room accessories and spa essentials, every product reflects a commitment to style, reliability, and sustainability you can trust.